Ranjeet Shinde, Director, B2B Stylus India LLP:

Ranjeet Shinde, Director, B2B Stylus India LLP: All of us have to move forward; taking each step with care matters. We need to look at this present situation as a case of force majeure and overcome it. I have always believed that when one door closes, it provides us an opportunity to look for other openings which have hitherto been unused and can be explored with better results. Today, this pandemic has provided us enough headpiece to test our resolve and resilience. We need to look at our strengths and resources and use them to firm the ground we are on. Communicating with our customers is importunate but keeping our team together will help us when this difficult time weans away. Learning the latest aspects of trade will only increase our already existing knowledge of business and we must gear up for that. The pandemic might have slowed our pace but it can in no way, eliminate it. Remember, the opportunities which lie ahead are immense and we have to be ready to be in sync with them. We are currently in a situation wherein we can only succeed once we decide to move forward. But we need to plan that. And be positive. Because the man who stays positive alone will succeed. Come on, we have been given a second opportunity to cement our place in our trade.    

Undeterred, The Celebrations Will Reign High…!

This is perhaps the first time, Ganeshotsav celebrations will be extremely low-key in its publicity, grandeur and extravagance. For a state that revels in the glory of the 10-day affair complete with the most exquisite emblazonment, Maharashtra, by choice of compulsion, will virtually lockdown all celebrations for obvious reasons.
To everyone, this is the worst that could ever have happened. We look forward to and love our festivals – there are so many facets attached with each one of them! Our strategy towards celebrations has always been overweening and baroque; therefore, holding back on any of them is non-existent. Yet, we have to, this year, exercise restraint and refrain from what we love to do best.

But let us use this moment to be conscious-keepers of society and do what best we can to ward off this invisible predator that lurks dangerously close to us. Let us follow the command which we all, by now, are well-versed with, and help stem the tide. Let us celebrate within the precincts of our homes and pray to Lord Ganesh to get us out of this stratum. Let us pledge to do our bit – however small and miniscule – to be effective in our contribution. 

Let this moment not take away from us our will to live and let live. We need to stand together, help one another and commit to the cause of saving our brethren from the fangs of this pandemic. And we have to emerge strong. We have to take the cue from Bappa who conquered evil and removed obstacles. We need to do the same.

We shall overcome, yes we shall. As we welcome Lord Ganesh, the champion of intellect and wisdom, to our homes, let us assure him that we will be responsible to ourselves, our family, near and dear ones and to our society and help restore normalcy through responsibility, ethics and duty.

Therefore, let our rendition of Sukhkarta Dukhharta Varta Vignachi this year, reverberate and resonate with true meaning…!

Ganpati Bappa Moraya!!!!

Hum Honge Kaamyaab..! Hosted by Stylus Events India Private Limited

When uncertainty grips, it drives a man to unfold his powers. And he can, but only if he desires so. What will create this drive depends on the ability to overcome and withstand every adverse thought that comes his way. The art of staying positive isn’t confined to just a few but to each and every one. But how can one acquire positivity in this testing situation? Especially when there appears uncertainty ahead? How does a businessman ready himself/herself to face tomorrow in this difficult phase? That’s why Mental Wellness and Having a Positive Frame of Mind is important. Dr. Maithily Pendse, Psychologist and Business Consultant, shares her views on this very sensitive aspect.


Team Management is a very crucial aspect in every trade. The success of an organization is its ability to nourish, nurture, and nurse its team. Herculean it may appear but with the right approach, every team can be the best. Keeping them motivated and away from stress is very pivotal for a company to flourish. Dr. Nilesh Gokhale, Noted Academician and Mentor (Brand Communication) shares insights on, Team Management & Overcoming Stress, a very vital cog in every company’s wheel.


Much has been written and spoken about Relationship Management. Be it personal, professional, or intimate, managing relationships across domains is a continuous process. In trade, one tends to assume until proven otherwise and with the current situation, it is indeed very important to gain valuable sagaciousness on this aspect. Manufacturing, marketing, and maintaining relationships is in itself a sustained process. Dr. Pushkar Phadtare, Internationally acclaimed trainer and Consultant, Behavioural Studies, Sales & Marketing, will share with the attendees his views on Relationship Management.


Having a vision for the remainder of the year takes precedence especially because of effective planning and putting into place its pieces will be of utmost importance. One needs to know the direction to be taken and the path to be followed. SWOT analysis of one’s business ethos has to be defined. In this moment of uncertainty, the guidelines defining effectivity of vision will be underlined by none other than Shri Fatechand Ranka, noted lawyer and a successful champion of the gem and jewellery trade and a personality par excellence who will speak on Vision 2020.


In summation, nothing is complete without effecting the journey of success. A process with challenges that come along, clarity of thought, and application of values coupled with the urge to keep moving are facets that help overcome tough times. It is here that one becomes aware of his/her mettle. Mr. Ranjeet Shinde, Director, Stylus Events India Private Limited will light up this journey with his insights on The Journey of Success.


Of course, Hum Honge Kaamyaab!!!


The webinar, Hum Honge Kaamyaab will be held from 6 pm to 7.30 pm on Friday, May 15, 2020, on Zoom Platform. 

UGJIS 2020: The Trade Bonanza

Unique Gems and Jewellery International Show (UGJIS) was launched in 2015 to cater to the growing requirements of the jewellery fraternity within the state of Maharashtra that the team then felt was in a dire need to have a gem and jewellery exhibition for the community.

Our objective at Day 1 was to be part of this trade community and Maharashtra as a state, have given us the right expansion over the years provided the state extends laterally and has an expanse of trade community within its precincts. The encouraging and path-breaking response that we received year on year from exhibitors, visitors and stakeholders has helped UGJIS evolve in trade development and become better and bigger.

One of the very important components of trade is how you get the participants engaged and at UGJIS, we believe in helping every participant build a strong network by the end of three-day bonanza every year. This networking is not only restricted to buyers and sellers but with the key delegates from the industry who not only trade but bring a pool of knowledge with them to UGJIS.

The exhibition every year becomes a platform for the participants to get exposed to the dynamic structure of the industry and interact with people who are either leading the changes or are experts of the industry knowledge. Thus, becoming a catalyst to provide an impetus to this knowledge transfer.

We believe that the actual definition of trade is not buying and selling but sharing knowledge, increased networking and helping participants expand their business.

With the focused goal of stakeholders’ satisfaction, UGJIS over the years have expanded and now facilitates trade in Maharashtra Karnataka and Goa. Instead of just being a trade symbol, the UGJIS takes local industry of Maharashtra, North Karnataka, and Goa, towards the future. It pushes them to upgrade themselves in every aspect of the trade and also make them ready to create and build network.

As we now reach another edition of UGJIS (2020), we look forward to see our participants getting indulged in strong mindshare and build network that will help them open hundred more avenues in the trade. The 6th edition of the UGJIS will be held on the 7th, 8th, and 9th of March 2020. 

See you at the sixth edition of UGJIS 2020!


UGJIS 2020 : The Six Dimensions

Having exhibited, ‘The Power of Five’ in our fifth edition, we take pride in the fact that each ascribe we put forth was well accepted by our stakeholders thereby making UGJIS 2019 a huge success.

Our quest to offer the best of services in UGJIS continues in 2020 also and as always it has led us to think out-of-the-box and expedite the unthinkable while walking that extra mile for all our stakeholders.

As we move towards our sixth edition, UGJIS will integrate core values of six attributes which are considered to play pivots to the fulcrum of a successful exhibition. In the process, we will ensure a level of competence that augurs with the best in terms of quality, virtues, merit and ethics. This level will be a conglomerate of the six accredits, each unique yet interdependent. Ones that will define UGJIS 2020 and take it to the next level!


Exhibition is our religion and customer, our God!. And that is the reason we place the first accredit before others. For us, our participants and visitors play roles that define our show. Their sustained commitment, involvement and engagement have been instrumental in factoring outcome that has helped meet our primary and secondary goals. We salute them and have planned a number of bonuses in the coming show which will vindicate their presence.


In an era which places chaos before order, it is important to offer services in the manner best utilized but without inopportuneness. For us, the time which our participants and visitors invest in our show is invaluable and we value the same. It is therefore, our prerogative to ensure the right time, right place, right opportunity and right period to our target group so that they can eke out maximum benefits from our show.


In an era which places chaos before order, it is important to offer services in the manner best utilized but without inopportuneness. For us, the time which our participants and visitors invest in our show is invaluable and we value the same. It is therefore, our prerogative to ensure the right time, right place, right opportunity and right period to our target group so that they can eke out maximum benefits from our show.


Every feature provided by us will only be in acceptance with our participants and visitors if it subscribes to an interface with a human touch. The feeling of being respected is extremely sacrosanct for us and every participant and visitor are important to us. Our show is rich in mutual respect we share with our stakeholders. And the care we have for them. And our plans this year will revolve around the care we exhibit to our stakeholders so that they continue to feel secured, accepted and valued.



To be definite wards off uncertainty. It is in being certain that you exhibit signs of positivity and assertiveness. At UGJIS, we believe in offering surety to solutions so that there is never that element of doubt among stakeholders. Every step we take leads to a logical and definite conclusion and this is an attribute we will be strongly pursuing in our build-up to our sixth edition.



Our cost is highly qualitative. And we pride at saying that we offer, ‘Value for Money’. Because money isn’t something that needs to only be spent but also invested. And we attach a very high value to this investment. Our constant endeavour to offer our target audience, services which come with a pricing matrix that is justifiable makes us the right choice for all our stakeholders. And our sixth edition will reflect these ethos.



The Jewellery with History - Enhancing the look of Maharashtrian women

The full rivers, the deep sea and the tall mountains have all shaped the cultural and visual aesthetics of Maharashtra. So much so that the Maharashtrian jewellery has a distinct style that pays homage to its heritage. Maharashtrian jewellery is extremely unique that comes with a lot of history (along with shine and sparkle!).

We being mesmerized with the Maharashtrian trends & jewellery listed down 7 jewellery pieces that completes the look of a Maharashtrian woman.

1.                   Nath

nath is typical Maharashtrian nosepin adorned with pearls and jewels. Worn by women on her nose at some special occasion such as wedding or a pooja, it completes the traditional look of Maharashtrian women.

One of the famous nath is Bramhani nath studded with basra pearl & emerald that has been famous since the Peshwa rule.

2.                   Thushi

Thushi is a choker style neckpiece that is influenced from the traditional styles of Kolhapur, in southwest Maharashtra. Gold beads woven together intricately to form layers with a mesh of strings, the necklace is known for its lightweight feel.

This ornament is especially worn by brides and the gold beads are believed to be indicative of the fact that the bride’s new home will always be blessed with abundant food.

3.                   Ambada

A 22-karat gold pin worn in the hair by most Maharashtrian brides, ambada veni phool are engraved with different motifs’, the most popular being that of a sunflower with jowar beads.

4.                   Mohan Mala

A long necklace consisting of 2-8 layers of gold beads, Mohan mala is popularly worn as both, bridal and everyday jewellery.

5.                   Vaaki

Vaaki, also known as armlet or bajuband was traditionally worn on both armlet is now worn only on a single armlet. It resembles a woven mat (chattai).  The band is not soldered except where the ruby-set floral motif is placed. Ruby symbolises the sun and the red colour is considered auspicious for Hindu brides.

1.                   Saaz

This piece of jewellery is so popular that it doubles up as a mangalsutra for some Maharashtrian brides. A symbol of marriage, Kolhapuri saaj is worn by married Maharashtrian women and is a gift from the groom’s family. It is named so, as its design’s roots lie in Kolhapur. The neckpiece is made of 21 pendants. The main pendant in the centre is known as ‘saaj-ghat’.

Kolhapuri Saaj is a combination of this saaj-ghat and the other gold pendants. It consists of 21 pendants placed in in the shape of leaves. Of these 21 pendants, 10 represent the ten avatars of Lord Vishnu, and 8 symbolise auspiciousness (ashtamangal), 1 is a taweez (to protect from evil) and the remaining 2 are ruby and emeralds

7.                   Tode

An intricately carved gold bangle, each tode weighs 250-300 g. This handmade bangle with interlinked gold rings takes about one month to fabricate. You will find Maharashtrian brides wearing these bangles with a bunch of green coloured glass bangles. Tode is another piece of jewellery which is usually a gift from the groom’s family.

UGJIS 2019: The 5-year Mark!

UGJIS 2019 has been path-breaking; right from the response of the exhibitors, the visitors and all other stakeholders who have relentlessly pursued one objective - a hugely successful exhibition. With the ethos of, 'Power of Five' signifying the fifth edition of the show, the response to the show has outlasted every expectation.

With an amazing array of designs which captured eyeballs with profound imagery backed up by an astute infrastructure showcasing booths that were fabricated with architectural and interior design planning, UGJIS 2019 was a treat for the trade visitor thereby making it a hugely successful exhibition.

Your response to our posts have been encouraging; we will continue to provide you selective and educative inputs.

And we march forward towards UGJIS 2020, we express our gratitude to everyone for making UGJIS 2019 one of its kind. 

And we invite you to witness UGJIS 2020 which will see newer designs as compared to the earlier editions with many avenues for jewellery sourcing and indulgence. Watch this space for more updates!!

Siddhesh Jewellers - The house of Innovation

A dedicated team yields great results and if backed up by innovation, they are sure to
last long. Siddhesh Jewellers, run by two brothers, Mr. Kirti Oswal and Mr. Manoj Oswal
with a team of more than 100 has set up a fine example of what we call hard work,
innovation and dedication.

It’s been 21 years of exceptional and creative work that has made Siddhesh stand strong
in the market and industry for so long. The duo initiated the business with small items
and then gradually moved to big and fancy temple jewellery, earrings and rings. Once
could also sense the growth in terms of client they dealt with. From small names, they
hit the corporate and got big names in their bucket for which they now design and
manufacture jewellery for.

Yes! You read that right. Siddhesh Jewellers also have a manufacturing unit and have
extremely talented bunch of people who do this detailed job.
From a vast range of products, their core specialization lies in 50-100 gms mangalsutra.
No doubt they call it their USP, so simple and intricate that anyone could vouch for it.
When asked about their experience with UGJIS over the year, we were delighted to
know that it has taken them beyond city. As they enter their 3rs year of collaboration
with UGJIS, we can’t wait to see what unfolds on the final day.

Not dropping hints at all, but you can definitely expect some surprise at their stall. You
can spot Siddhesh Jewellers at stall No B2, B47 at UGJIS 2019 from 15 th - 17 th June, 2019 at Auto
Cluster, Pimpri Chinchwad, Pune.

Sonigara Jewellers - Quality Uncompromised

“Actions speak louder than words”, one truth that Sonigara Jewellers and its
people abide by. They run their business and lives around this simple fact to
give quality products at the end.

They first opened their doors for retailers in 1994 and since then it has always
been about undaunted commitment to create jewellery that maintains highest
standard of quality. This strong vision helped them achieve national
accreditation in the form of NABL. They became the only manufacturers in
Pune to have this quality testing set up and thus could match international
standards in the production. Since then, every piece that leaves the Sonigara
factory carries a stamp of trust and authenticity.

Manufacturers of gold and fancy chains, Indo-Italian bracelets and man-
machine chains, the expert in-house are focussed and trained in creating
timeless and beautiful designs. Major focus on men’s jewellery, it turns out to
be an ideal place for original and designer pieces.

“While jewellery is their passion, customer satisfaction is equally what we
firmly take care of”, said Jitendra Sonigara, MD, Sonigara Jewellers. To them, a
happy customer is an asset and thus, they take genuine pleasure in serving

In 2015, Sonigara took a step ahead in the supply chain with its retail brand-
‘Heuu’ meaning heart. The value statement lies in making quality and unique
products with all their heart and soul. Heuu now allows Sonigara to directly
engage with the consumer, gain insights of the market and accordingly create

Sonigara would be entering into its 3 rd year of collaboration with UGJIS in its
2019 edition and we can’t wait you to come and spot their collection that will
thrill you with its design and quality.

You can spot Sonigara Jewellers Pvt. Ltd at stall No B2 at UGJIS 2019 from 15 th -
17 th June, 2019 at Auto Cluster, Pimpri Chinchwad, Pune.

Jainam Gold - Premier Manufacturers Of Jewellery

What started out as a jewellery whole seller business has evolved over time into a fully integrated jewellery company with combined production and distribution systems encompassing everything from design making to jewellery manufacturing for retail. This evolution is the result of the big vision that the founder and owners of Jainam Gold Pvt. Ltd hold for their company. With their strong and well -coordinated team of designers, manufacturers and managers, they have made their own road instead of following a trail.

Founded in 2005 by Mr. Kantilal Jain, the legacy is now run by Mr. Dinesh Oswal, Mr Sachin Jain and Mr Ashish Jain. The most interesting fact about this team is the different expertise that these four come up with.

Sachin who is associated with the company right from the beginning has kept the business values intact to nurture the brand in the right direction. From selling quality products, ensuring the variety, and making regular investments in business, Sachin clearly has taken the golden rules set up by this father seriously.

Since Jainam gold is in industry for years, it understands the complicated nature of this market. Tastes vary even within the same state and thus have Mr. Dinesh who closely deals with rural retailers to understand the customer better.

Ashish, who joined the company in 2005 has brought with him the technical and digital empowerment for Jainam. An IT guy, who saw great potential in the industry, established the Jainam’s manufacturing unit in Pune. This one of its kind unit in the city is the real time example of knowledge and experience. Well planned, well thought and well managed.

From the variety of products like nose pins, rings and earrings, Jainam’s speciality lies in solitaire products. Besides local retailers’, they also have corporate clients in their bucket.

As they enter in the fourth year of collaboration with UGJIS, we can expect something very new that Pune must has never seen before. Though we did not get any final details but we definitely picked up the hints of new collection that Mr. Sachin dropped during the course of interview.

You can spot Jainam gold Pvt. Ltd at stall No A2, at UGJIS 2019 from 15th- 17th June, 2019 at Auto Cluster, Pimpri Chinchwad, Pune.

Manish Jewellers - The House Of Payals

What makes Manish Jewellers the rock it is today is its 39 years old legacy founded by Shri Tejraj
Jain. Well established in the city of Pune, Manish Jewellers with its intricate designs and variety of
products has gracefully earned the title of “House of Payals’ from the retailers and its customers.

Mr Manish Jain and Mr Harish Jain who took over the business few years back have always ensured
that the quality of workmanship, innovation and design is never compromised. When asked about
the manufacturing of the products, they took this opportunity to thank their teams who pick up the
designer pieces and also manufacturing teams from all over the country through which they are able
to attain high quality and varied design Payals that are amongst the best in the Maharashtra.

What makes Manish Jewellers stand out from others is their USP of deriving inspiration from
common people and places. Creating what customer needs is what make retailers believe in their
designs, quality and even cost structure.
What excited us the most was the fact the collection could serve any type of customer. We spotted
some heavy traditional anklets and at the same time our eyes drooled over the western pieces.
As we enter in the fourth year of collaboration of Manish Jewellers with UGJIS, we could see hints of
collection from Rajkot, Agra and Selum. We can’t wait to see “The House of Payals” hit the UGJIS
2019 with their collection.

Spot them at Stall Number (A50 and A51) from 15 th June- 17 th June at Auto cluster, Pimpri Chinchwad, Pune.

Girish Jewellers - The Evangelists of Jewellery

Six decades is a good time to rule the market you are in but Girish Jewellers have taken each step extremely gracefully to be able to stand where they do today. It’s been 6 decades not just of business but also winning hearts of customers with their customized jewellery pieces.

This enticing saga of exceptional jewellery making was incepted in 1944 by Shri Ghisulal Solanki and his father at a very small shop which still boasts the privilege of housing the headquarters of Girish Jewellers. Over the period, his sons and grandsons have taken and evolved this business into the giant that it is today.

While the new generation is focused on evolving the brand so as to make sure that the brand is in line with new and exciting trends; Mr Ghisulal Solanki, on the other hand, is dedicating his time and efforts in educating the industry about intricacies of the market they are in. He is often seen doing public meetups, seminars to impart invaluable knowledge gained through years of experience of doing business in this industry.

New concepts and budget-friendly combos of Girish Jewellers have always kept the market excited and curious about their launches and collection. Be it their exclusive Raani Haars or Mangalsutra, from 15gms to 100gms jewellery, they make sure that every type of customer is catered and is also satisfied.

As they enter the third year of collaboration with UGJIS, we can definitely expect something new and exclusive.

Spot Girish Jewellers at Stall No B3 at UGJIS from 15th-17th June 2019 at Auto cluster, Pimpri Chinchwad, Pune.


All that glitters should never lose out on its shine. The special ornaments that enhanced your wedding look deserve all the pampering even after the wedding functions are over. The reason can be the huge investment that you have made to buy them but also the emotional attachment that you will have them all your life.

We wanted to keep it simple and easy because we understand the wedding madness. The post work should be quick and easy. Thus, we listed down easy Do’s and Don’ts to keep your all types of jewellery novel and shinning. Have a look-


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As God Vishnu has given a green signal to all the weddings of the season, all the brides-to-be can be seen in the midst of frenzied preparation. From sending out invitations, finalizing the outfits and then matching them with jewellery pieces, they are deriving inspiration from either friends or Bollywood. Yes! We just said Bollywood.

We often turn to Bollywood for inspiration of various things, especially when comes to ‘big fat Indian weddings’. Right from how an event décor looks like to the outfits and accessories worn, Bollywood has been extremely successful in establishing its territory in every Indian wedding.

Jewellery plays an extremely important role when it comes to bridal look and no bride wants to look out of trend/style on that day that celebrates her new life. Thus, when we sat down to think about the bridal jewellery inspiration that will enhance our brides-to-be beauty, elegance, glamour and sense of style, we could not think of anything better than our very own Bollywood celebrities.

So here are five of our favourite Bollywood brides who when dolled up for their big day gave us all time jewellery inspiration for wedding looks –


Indians are very particular when it comes to their traditions and rituals. Their lifestyle, gestures, acts done during ceremonies and even what they wear has a reason behind it.

With wedding season around, we sat down to decode the science behind jewellery that Indian brides take over. Since, India has its roots deep in the history of science; every piece of jewellery carries with it a symbol of tradition or culture.


With ever year, Diwali parties are getting more fancy and what you wear on the day is taking so much limelight. How you dress yourself and what jewelry you wear is now becoming the center of the attraction. This year jewelry trends reached a different dimension. So we thought why not list down the most loved looks of the season so that you can slay for the 2018 Diwali party.

1. Big earrings

Very much in trend since last few years, we are sure that they are here to stay for a long time. Be it traditional or Western, heavy earrings have a special place that completes your look. Jhoomar style earrings, Chandelier and Chandbalis are all loved by the fashion enthusiasts. They give such fulfilling look that you can easily skip on wearing a neckpiece.


Diwali, one of the biggest festivals in India brings with it a lot of shopping, celebrations and investment. The festival of lights is a time for family reverence to goddess Lakshmi, the Hindu goddess of prosperity. The core reason why everybody around you wants to buy jewellery to either treat them or to gift others, read auspicious days to buy jewellery here

Since the number of people who want to buy is way more than number of stores, the huge rush might make things little difficult for you. No matter how much are you buying for or when you are buying, make sure you have a check list when you leave home for a jewellery store.

We listed down 6 things that can help you make a sound and satisfying purchase.

Diwali trends of 2018

The much awaited time of the year is right here. Time to dress up, wear new attires and your current favourite new pieces of jewellery or may be old. It is extremely important to know the trends when you sit to buy or style yourself with jewels. They call for a lot of investment and you can’t risk it with lost trend. Since it is something we don’t buy frequently we felt important to share with you the Diwali Jewel trends for 2018.

light sparkle all around, make sure you turn the heads of the masses at you gaze:

The First Piece of Jewellery!

What special memory do you have of your mother when you were a kid? The makeup she did or the perfume she sprayed? My fondest memory lies in her jewellery box that had those beautiful jewels kept with utmost care. The way she would put her earrings would excite me and at the same time worry me, “What if they fall or get lost somewhere?” or “ What if that bracelet slip out of her wrist while driving?”

As the jewellery box got replaced with bigger box over the years by admiration also grew bigger and bigger. As I grew to be a part of the process of how she would spend hours in picking up the right jewel, my fascination for the jewellery began.

I would spend hours with my mother when she cleaned her red velvet jewellery box only to learn about the exotic species I felt they were then. I remember her telling me about the details that go into buying the jewellery.

It was my 21st birthday when my parents told me to buy my first piece of jewellery. I knew they are going to invest financially so I invested in the decision emotionally. I am sure that is how each of you has felt when you sat to buy your first piece. If not for yourself, then may be for your partner or for your daughter.

For me it was going to be something that will define me when I wear it. Something that will give me confidence, protect me as I feel nervous. I wanted to make it my armour of being powerful and happy.

It’s in this phase that I got to learn the language of fine jewellery. To appreciate its beauty and process my mother told me 5 tips that I am sure will help you buy the fine piece of jewellery as you sit to experience it for the first time.

Gold Tends…

Since time immemorial, jewellery has not just been an accoutrement but an intrinsic part of every woman’s life journey. No wardrobe seems complete without a trinket box tucked carefully in a corner of a shelf, a few coveted pieces of jewellery ensconced within it. Jewellery, that has been a source of support during times of strife, jewellery that has stood the test of time and jewellery that has been testimony to the rise and fall of the family fortunes.

A woman’s adornment of jewellery has always been influenced by the times she lived in and also her socio-economic status. Even before metals were introduced, both men and women bedecked themselves with jewellery fashioned from animal bones and feather. The higher their socioeconomic status was, the bigger were the embellishments. With the passage of time, new metals evolved and so did jewellery. For more than 5000 years, gold jewellery has played an important role in India’s culture and tradition. In India, every auspicious occasion is marked by buying gold ornaments. The geographic diversity is such that gold jewellery is no longer considered a symbol of wealth and status but is also a fundamental part of many Indian rituals.

Traditional jewellery has always a firm favourite of the Indian woman of yore. Not anymore. Today’s modern woman styles her gold jewellery according to the persona she dons. For office wear it is usually light weight jewellery embellished with semi-precious gems. An evening out calls for a single bold piece, understated yet elegant. Tribal motifs worn by women hundreds of years ago are slowly making a comeback in a new avatar. The urban woman, for everyday wear has slowly begun to veer towards classic European designs set in rose gold. Traditional religious motifs set in contemporary designs are increasingly being paired not just with indo-western wear but also western wear. Bridal jewellery has also undergone a metamorphosis. Single statement pieces in the form of a multi layered necklace or a Jadau or Polki studded choker are trending.

This precious metal is no longer cloaked in the garb of bright yellow but has managed to break free and showcase its resplendence in all its hues. Gold remains not just the flavour of this season but of all seasons to come.

Kundan…. The journey!

There have been endless debates over which amongst the different jewellery forms has been the oldest in our country. All patrons of arguments have placed the cases with adequate backing; however, from the various archives available to readers which contain information about jewellery making practices in India, Kundan jewellery is perhaps touted as one of the oldest. Infact, Rajasthan, which boasts of being the country’s flag-bearer in specialized Kundan jewellery, is committed to believe that it is this form of jewellery practice which is the oldest and has been there since long time.

Let us delve into the finer aspects of this intricate piece of design.

Most aficionados believe that this piece of jewellery is defined by the stones or studs that it contains. Infact, many have even stated on record that Kundan jewellery is a piece that is branded by stones. While this really isn’t the case, the truth in the entire discernment is that this piece of jewellery doesn’t confine to being solid. It is enormously refined gold that is seldom solid. And this is the basic classification of this elaborate piece of jewellery.

During the Mughal reign, this piece of jewellery originated and was designed exclusively for the stately class who would proudly embellish these pieces of jewellery. The place of origin was none other than Delhi, which actually was the base of the Mughal empire.

With passing of time, the artisans who crafted this complex jewellery, shifted base due to the unfavourable working conditions, lack of material needed for designing and oppression and exploitation from the erstwhile rulers. Rajasthan was the preferred destination as it was close to Delhi and it also was receptive to the artisans’ requirements. History quips that over a period in time, Rajasthan became the preferred destination for all Kundan karigars and whole new community of Kundan craftspersons settled there. Will so many skilled and talented artisans present in the state, Kundan jewellery witnessed a new resurgence; designs started getting more intricate and dexterous. And that set the base for this piece of jewellery in India.

Travelling through the cities of Rajasthan, I did query a number of artisans and they were just pleased to explain the process of making this jewellery, although I must confess that this truly, is a work of delicate art and in my opinion, people who craft this piece of jewellery are simply gifted.

I first met Purbo, who simply insisted that I call him so. Purbo explained that the process of making Kundan jewellery is a long-drawn process and has various stages with each stage being more complex than its predecessor. Therefore, at every stage, he said, there needs to be a different, able and trained worker.

Purbo made me witness stage one wherein I interfaced with the malleable aspect of gold. Since it is malleable, it is made into thin sheets which acts as the base for this type of jewellery. He then proceeded to fill the sheet with lac and then apprised me that the lac was necessary so that the stones could be set with the help of hot coal.

To ensure that the gems do not lose their grip, pure gold (Or 999) is poured into the sides using a very small stick. The name Kundan is derived from this 24-karat gold. At the same time, Purbo put in, there is a simultaneous process of preparing the mount of the jewellery. Be it bangles, ear-rings, necklaces, pendant or chains, the mount is then fused to the base using gold.

Then it is cleaned and ready for its prospective buyer.

She loves her jewellery– Part II

The visit to the showroom was as usual, her plan. Though not an aficionado of jewels, she still possessed the knack of picking up some real masterpieces both in design and aesthetic value. To add to it, her wealth of knowledge in the field of decoratives was immense.

As we made our way to the store, we were greeted by some kids who were on their way out. One of them, a spritely young boy, stopped by to offer a grin which wifey readily reciprocated.

“Hello, Ma’am” the little one began. “Going to buy jewellery, eh…!” he grinned naughtily.

“Yes, my dear…” Wifey was extremely courteous. “What’s your name, kiddo?” I readied myself to play the perfect spectator.

“Arman, Ma’am.” He must have been all of ten, I thought. “That’s my mother; she has just gone to the supermarket adjacent. And I am waiting for her here…” He pointed out in the direction of the market.

“Did you visit the jewellery store, Beta?” He looked a trifle surprised, “I actually did. Mumma presented this lovely ring to me” He proudly showed off his finger with a tiny gold ring around it. I looked very, very happy.

“Lovely. Lovely. But you should be careful not to be going around showing it to strangers, my child…” Wifey’s voice trailed off and I could sense concern.

‘I know I should be careful. But I knew I could trust you, so I showed it to you, Ma’am.” He was full of innocence. When was the last time I had seen such innocence, I wondered.

Wifey sensed the moment of pride and asked the kid, “Tell me, do you like jewellery?”. “Yes, but only when it is buying jewels for my sister,” His face lit up.

“And do you know anything about jewellery?” Wifey appeared a trifle pushy. “Not much. Just that there are five basic tools that are used for making jewellery,” he fiddled with his ring in the most childish manner as if he were running a cloth over it. “And which are they?” Wifey straightened her nose.

“Wire-cutters, crimp tools, flat-nosed pliers, chain-nosed pliers and round-nosed pliers,” he answered without looking up.

I could sense the lager of competition brewing; this sure was interesting. This little kid!!!

And then, Arman was on a roll… “Wire-cutters are used as tools when you try to cut head-pins and also the wire used to cord jewellery. The cutter’s flat side is always kept close to the work so that the cut is very close. And Crimp tools are used when one needs to clasp the end of the beading wire. Also, when you need to hold beads in designs where we can see the wire between beaded sections…” I was beginning to get impressed with this little competitor. Wifey, bemused by the sudden outflow of knowledge from this unassuming kid, ventured further. “Go on, child. Sounds good…!”

“Flat-nosed pillars do not possess a tapering tip but instead, are flat and this helps to grasp the jewellery wire. In case of Chain-nosed pliers, the inner portion is flat and this is to grip the wire. They are used for getting into small areas since they taper towards the end and do not have ridges.”

I was stymied. Quietly, I leaned against the railing outside the store in a bid to control my growing adulation for this wonderkid. Looking towards wifey, I tried to check her countenance. She was carrying on the conversation in her imperious best; just that her otherwise supposed listener had now taken charge.

“When one needs to make coils or twists, you should use round-nosed pliers which are rounded and are used for making loops. The tips of the plier taper towards the end and it is here that you can, while working, place your wire along the tip to get the size of coil you want.”

“And how do you know all this? Do you use them?” Wifey fired two shots concurrently. Arman, composed as ever, smiled. “Well, Of course yes!”

Confused, wifey continued her fire. “And where do you use them?”

“In the shop.” He fiddled with his ring again. And quickly turned to leave.

“Wait!” Wifey needed answers before the kid left.

“Excuse me! That’s Arman, my son. I hope he hasn’t played a prank on you…” The suave, pretty lady with a touch of elegance smiled. “No, he hasn’t. Instead, he just shared some knowledge…” For once, wifey was interrupted. “With his knowledge of jewellery?” Now it was wifey’s turn to look stunned.

“This jewellery showroom belongs to us. And Arman, from a young age, has been harbouring dreams to become a jewellery designer. And he has the skills too…!”

We were never in doubt


I watched her staring at her ring. Often, I had felt that the ring I had slipped around her finger was plain and simple. Maybe I could have waited for a while before the altar visit. But we were in a hurry and wanted to get it done before the eruptions from close volcanoes could spew ash and heat and cause disruption. That was so long ago…

She was pretty. Very pretty. But she never accepted this. Her only statement, whenever I would express this would be, “Jewellery makes a woman beautiful. And elegant.” I wanted to, when the moment beckoned, get clarity on this. I waited.

We sat sipping piping hot tea. She, in her usual chirpy self, tweeted anecdotes on my (lack of) fashion sense to which I was prompt in responding, “You have to be a man to understand a man’s taste, honey…” my voice trailed off the moment I pre-empted what was coming. “O! really? So tell me something about a man’s taste, dear” The last word had traces of surreal magnanimity; maybe I felt so.

“A man loves his clothes.” I knew I wasn’t going far on this. And I knew the conclusion too. But now that I had already entered the ring, I couldn’t retreat. “Yes, every man sure does. But tell me, do clothes define you men…?” she was crisp. “Of course, they do, my dear. But not just clothes….” I quickly returned the barb but she interrupted.

“Then what else..?” she could catch a fly with her eyes closed.

“Forget that; you tell me what pleases a woman apart from her man and her family…” I had completed the sentence even before I had the courage to say it. And I braced for impact. The answer would, as usual, impress me more than before. I was sure of her. She had never let me down with her scrutiny and analysis each time I presented her the opportunity to.

‘It isn’t really difficult to put in simple words, my dear” she adjusted her position to make herself more comfortable. And continued in her inimitable style, “Jewellery.”

“Jewellery? Is that it?” I sought clarity. “What about jewellery? And how can you be so sure?”

She was as cool as she could be. “A woman loves her jewellery. She takes pride in her collection of valuables. A woman loves to define her…” “This is generic, honey,” I interrupted.

“Wait. Allow me to complete. Hold your senses.” She was upright and her voice, clear.

“Jewellery adorned is a sign of class. A woman, whatever her background, loves to showcase her class. She is her own master in defining elegance. Every woman loves her personality. And her persona. She seldom knowingly lets herself down when it comes to grace.” I agreed. And nodded.

“A woman, with her jewellery, feels valuable. She carries the power of richness. And the jewellery needn’t be one of quantum…” I knew the hint, could have avoided it but as always, I blurted out, “Come, on, jewellery size is also a factor which determines the worth of it!”

“Haha,” she was quick to quip in, “That is for the poster boys. Not for us women. Show me one photo in which a woman…” “Okay, I get it.” I had to cut her off. Visuals of banners and hoardings of men, who called themselves leaders, draped in extravagant jewellery swarmed inside me. But how right she is, I thought. But she was on a roll…

“For a woman, her jewellery is an expression. It is an art of depicting her presence, her beauty. The feeling of wearing a precious necklace is one that can never be delineated. With millions of designs around, every woman still feels her necklace is unique and one-of-its-kind. And that feeling is sublime,” I was beginning to enjoy my interest in her choice of words. And the reverential respect she was attributing to each one…

“But people also prefer fashion jewellery, dear,” I tried a spin. “See dear, it is a personal taste. But it is the taste for jewellery which makes a woman the person she is. Her penchant for jewellery is a tribute to the skill and tedious work undertaken by the artisans and craftsmen who are the unsung heroes. Her love for jewellery is a eulogy to the entire metamorphosis of raw, precious metal to fine jewellery. It is respecting the science behind the entire conversion,” she was now nearly unstoppable. I was in mute mode, but in awe.

“Go on, am listening,” My voice was soft. I quite didn’t want to ruffle the flow. I remembered my mother and her taste for jewellery. Simple yet modish. Her wedding ring, which she so amorously pampered, was one that had a diamond majestically placed in a design that perhaps was exclusively for her finger. My mother looked radiant with that ring. And her necklace was one that made her perhaps the prettiest woman I knew then. It was a simple vintage-inspired piece of fine jewellery, lustrous and of heirloom quality. It was..” I was interrupted.

“Jewellery has nothing really to do with just the wealthy, you know,” She was unperturbed by my sudden stillness. “Every woman pays a price for that jewellery piece she feels is the best for her; that piece which will be an ode to her façade and guise. For a woman, her jewellery is her family.”

“And for a man?” I meekly asked. The moment had come for me to make a statement; I could find none, though.

“Well, you have to be a man to understand a man’s taste, honey,” she smiled. “Or do you want the woman to tell her man about his taste, too…?” I found myself smiling too.

And that started our discussion on this. And well, it was just the beginning.

Part One…. You can very well say!

Indian Government’s policies towards the Gem & Jewellery Sector and the way forward…

The Gem & Jewellery industry involves the following:

  • High foreign exchange
  • High value of transactions on gold & precious stones imports
This gives possibilities of illegitimate transactions and illegal dealings and there is often the sword of money-laundering hovering over. It is therefore, very crucial for the government, alongwith with the country’s premier financial institution, RBI, to impose restrictions to avoid and eliminate any form of businesses that may affect the stability of the Indian rupee. 

Government Policies which were laid down for the Gem & Jewellery Industry in sequential order:

  • January 21, 2013: Increase in import duty on gold and platinum from 4% to 6%
  • May 13, 2013: RBI restricted the import of gold on consignment basis
  • May 27, 2013: RBI prohibited advances granted by NBFCs for the purchase of gold in any form, including primary gold, gold bullion, gold jewellery, gold coins, units of gold Exchange Traded Funds (ETF) and units of gold mutual funds
  • June 4, 2013:
    • Government of India increased the import duty on gold and platinum from 6% to 8%
    • RBI directed that all Letters of Credit (LC) to be opened by Nominated Banks/Agencies for the import of gold under all categories will be only on 100% cash margin basis
  • July 22, 2013:
    • Guidelines issued in May and June 2013 were withdrawn
    • Introduction of 20/80 scheme: It was directed that nominated banks/agencies to ensure 20% of imported quantity of gold to be made available for exporters.
    • RBI also asked banks and credit card companies to discontinue the EMI option for online jewellery purchase.
  • August 13, 2013: Government of India increased the import duty on gold and platinum from 8% to 10%
  • August 14, 2013
    • RBI again prohibited Gold-on-lease after withdrawing the ban in July 2013
    • Prohibition of imports of gold coins and medallions
    • Further, it was directed that, gold will be made available to only jewellers/bullion dealers/banks involved in gold deposit scheme after upfront payment of cash
  • September 18, 2013: Government of India increased the import duty on gold jewellery from 10% to 15%.
  • March 19, 2014: RBI eased gold import norms by allowing five domestic private banks – HDFC Bank, Axis Bank, Kotak Mahindra Bank, Indusind Bank and YES Bank to import gold in the country.
  • April 1, 2014: RBI lifted restrictions on a number of mines abroad, to which advance remittances can be extended for imports of rough diamonds. Banks were allowed to have their own discretion to extend advance remittance to Indian importers in favour of global miners.
  • May 21, 2014: RBI further eased gold import norms by allowing Star trading houses/premier trading houses (STH/PTH), registered as nominated agencies by the Director General of Foreign Trade (DGFT), to import gold under 20/80 scheme.
  • May 21, 2014: Gem & Jewellery players were allowed to avail Gold Metal Loan (GML), thereby enabling procurement of gold on lease basis.
  • November 28, 2014: Withdrawal of the 80/20 import rule
  • Feb 18, 2015: RBI lifts ban on import of gold coins, medallions by banks & trading houses. RBI allowed banks to give gold on loan to jewellers.
  • September 15, 2015: RBI introduces gold monetization scheme.
  • January 01, 2016: The central government has made it a must to quote the permanent account number (PAN) for all transactions above Rs.2 lakh.
  • April 01, 2016: The government imposes 1% of excise duty on jewellery manufacturing.
  • July 01, 2017: GST rate of 3% applied to gold and precious metals.
  • February 01, 2018: Government of India makes e-Way Bill mandatory for all movement of goods above INR 50,000/- within the country but exempts Gem & Jewellery from it.