All that glitters should never lose out on its shine. The special ornaments that enhanced your wedding look deserve all the pampering even after the wedding functions are over. The reason can be the huge investment that you have made to buy them but also the emotional attachment that you will have them all your life.

We wanted to keep it simple and easy because we understand the wedding madness. The post work should be quick and easy. Thus, we listed down easy Do’s and Don’ts to keep your all types of jewellery novel and shinning. Have a look-


Image Source :

As God Vishnu has given a green signal to all the weddings of the season, all the brides-to-be can be seen in the midst of frenzied preparation. From sending out invitations, finalizing the outfits and then matching them with jewellery pieces, they are deriving inspiration from either friends or Bollywood. Yes! We just said Bollywood.

We often turn to Bollywood for inspiration of various things, especially when comes to ‘big fat Indian weddings’. Right from how an event décor looks like to the outfits and accessories worn, Bollywood has been extremely successful in establishing its territory in every Indian wedding.

Jewellery plays an extremely important role when it comes to bridal look and no bride wants to look out of trend/style on that day that celebrates her new life. Thus, when we sat down to think about the bridal jewellery inspiration that will enhance our brides-to-be beauty, elegance, glamour and sense of style, we could not think of anything better than our very own Bollywood celebrities.

So here are five of our favourite Bollywood brides who when dolled up for their big day gave us all time jewellery inspiration for wedding looks –


Indians are very particular when it comes to their traditions and rituals. Their lifestyle, gestures, acts done during ceremonies and even what they wear has a reason behind it.

With wedding season around, we sat down to decode the science behind jewellery that Indian brides take over. Since, India has its roots deep in the history of science; every piece of jewellery carries with it a symbol of tradition or culture.


With ever year, Diwali parties are getting more fancy and what you wear on the day is taking so much limelight. How you dress yourself and what jewelry you wear is now becoming the center of the attraction. This year jewelry trends reached a different dimension. So we thought why not list down the most loved looks of the season so that you can slay for the 2018 Diwali party.

1. Big earrings

Very much in trend since last few years, we are sure that they are here to stay for a long time. Be it traditional or Western, heavy earrings have a special place that completes your look. Jhoomar style earrings, Chandelier and Chandbalis are all loved by the fashion enthusiasts. They give such fulfilling look that you can easily skip on wearing a neckpiece.


Diwali, one of the biggest festivals in India brings with it a lot of shopping, celebrations and investment. The festival of lights is a time for family reverence to goddess Lakshmi, the Hindu goddess of prosperity. The core reason why everybody around you wants to buy jewellery to either treat them or to gift others, read auspicious days to buy jewellery here

Since the number of people who want to buy is way more than number of stores, the huge rush might make things little difficult for you. No matter how much are you buying for or when you are buying, make sure you have a check list when you leave home for a jewellery store.

We listed down 6 things that can help you make a sound and satisfying purchase.

Diwali trends of 2018

The much awaited time of the year is right here. Time to dress up, wear new attires and your current favourite new pieces of jewellery or may be old. It is extremely important to know the trends when you sit to buy or style yourself with jewels. They call for a lot of investment and you can’t risk it with lost trend. Since it is something we don’t buy frequently we felt important to share with you the Diwali Jewel trends for 2018.

light sparkle all around, make sure you turn the heads of the masses at you gaze:

The First Piece of Jewellery!

What special memory do you have of your mother when you were a kid? The makeup she did or the perfume she sprayed? My fondest memory lies in her jewellery box that had those beautiful jewels kept with utmost care. The way she would put her earrings would excite me and at the same time worry me, “What if they fall or get lost somewhere?” or “ What if that bracelet slip out of her wrist while driving?”

As the jewellery box got replaced with bigger box over the years by admiration also grew bigger and bigger. As I grew to be a part of the process of how she would spend hours in picking up the right jewel, my fascination for the jewellery began.

I would spend hours with my mother when she cleaned her red velvet jewellery box only to learn about the exotic species I felt they were then. I remember her telling me about the details that go into buying the jewellery.

It was my 21st birthday when my parents told me to buy my first piece of jewellery. I knew they are going to invest financially so I invested in the decision emotionally. I am sure that is how each of you has felt when you sat to buy your first piece. If not for yourself, then may be for your partner or for your daughter.

For me it was going to be something that will define me when I wear it. Something that will give me confidence, protect me as I feel nervous. I wanted to make it my armour of being powerful and happy.

It’s in this phase that I got to learn the language of fine jewellery. To appreciate its beauty and process my mother told me 5 tips that I am sure will help you buy the fine piece of jewellery as you sit to experience it for the first time.

Gold Tends…

Since time immemorial, jewellery has not just been an accoutrement but an intrinsic part of every woman’s life journey. No wardrobe seems complete without a trinket box tucked carefully in a corner of a shelf, a few coveted pieces of jewellery ensconced within it. Jewellery, that has been a source of support during times of strife, jewellery that has stood the test of time and jewellery that has been testimony to the rise and fall of the family fortunes.

A woman’s adornment of jewellery has always been influenced by the times she lived in and also her socio-economic status. Even before metals were introduced, both men and women bedecked themselves with jewellery fashioned from animal bones and feather. The higher their socioeconomic status was, the bigger were the embellishments. With the passage of time, new metals evolved and so did jewellery. For more than 5000 years, gold jewellery has played an important role in India’s culture and tradition. In India, every auspicious occasion is marked by buying gold ornaments. The geographic diversity is such that gold jewellery is no longer considered a symbol of wealth and status but is also a fundamental part of many Indian rituals.

Traditional jewellery has always a firm favourite of the Indian woman of yore. Not anymore. Today’s modern woman styles her gold jewellery according to the persona she dons. For office wear it is usually light weight jewellery embellished with semi-precious gems. An evening out calls for a single bold piece, understated yet elegant. Tribal motifs worn by women hundreds of years ago are slowly making a comeback in a new avatar. The urban woman, for everyday wear has slowly begun to veer towards classic European designs set in rose gold. Traditional religious motifs set in contemporary designs are increasingly being paired not just with indo-western wear but also western wear. Bridal jewellery has also undergone a metamorphosis. Single statement pieces in the form of a multi layered necklace or a Jadau or Polki studded choker are trending.

This precious metal is no longer cloaked in the garb of bright yellow but has managed to break free and showcase its resplendence in all its hues. Gold remains not just the flavour of this season but of all seasons to come.

Kundan…. The journey!

There have been endless debates over which amongst the different jewellery forms has been the oldest in our country. All patrons of arguments have placed the cases with adequate backing; however, from the various archives available to readers which contain information about jewellery making practices in India, Kundan jewellery is perhaps touted as one of the oldest. Infact, Rajasthan, which boasts of being the country’s flag-bearer in specialized Kundan jewellery, is committed to believe that it is this form of jewellery practice which is the oldest and has been there since long time.

Let us delve into the finer aspects of this intricate piece of design.

Most aficionados believe that this piece of jewellery is defined by the stones or studs that it contains. Infact, many have even stated on record that Kundan jewellery is a piece that is branded by stones. While this really isn’t the case, the truth in the entire discernment is that this piece of jewellery doesn’t confine to being solid. It is enormously refined gold that is seldom solid. And this is the basic classification of this elaborate piece of jewellery.

During the Mughal reign, this piece of jewellery originated and was designed exclusively for the stately class who would proudly embellish these pieces of jewellery. The place of origin was none other than Delhi, which actually was the base of the Mughal empire.

With passing of time, the artisans who crafted this complex jewellery, shifted base due to the unfavourable working conditions, lack of material needed for designing and oppression and exploitation from the erstwhile rulers. Rajasthan was the preferred destination as it was close to Delhi and it also was receptive to the artisans’ requirements. History quips that over a period in time, Rajasthan became the preferred destination for all Kundan karigars and whole new community of Kundan craftspersons settled there. Will so many skilled and talented artisans present in the state, Kundan jewellery witnessed a new resurgence; designs started getting more intricate and dexterous. And that set the base for this piece of jewellery in India.

Travelling through the cities of Rajasthan, I did query a number of artisans and they were just pleased to explain the process of making this jewellery, although I must confess that this truly, is a work of delicate art and in my opinion, people who craft this piece of jewellery are simply gifted.

I first met Purbo, who simply insisted that I call him so. Purbo explained that the process of making Kundan jewellery is a long-drawn process and has various stages with each stage being more complex than its predecessor. Therefore, at every stage, he said, there needs to be a different, able and trained worker.

Purbo made me witness stage one wherein I interfaced with the malleable aspect of gold. Since it is malleable, it is made into thin sheets which acts as the base for this type of jewellery. He then proceeded to fill the sheet with lac and then apprised me that the lac was necessary so that the stones could be set with the help of hot coal.

To ensure that the gems do not lose their grip, pure gold (Or 999) is poured into the sides using a very small stick. The name Kundan is derived from this 24-karat gold. At the same time, Purbo put in, there is a simultaneous process of preparing the mount of the jewellery. Be it bangles, ear-rings, necklaces, pendant or chains, the mount is then fused to the base using gold.

Then it is cleaned and ready for its prospective buyer.

She loves her jewellery…. – Part II

The visit to the showroom was as usual, her plan. Though not an aficionado of jewels, she still possessed the knack of picking up some real masterpieces both in design and aesthetic value. To add to it, her wealth of knowledge in the field of decoratives was immense.

As we made our way to the store, we were greeted by some kids who were on their way out. One of them, a spritely young boy, stopped by to offer a grin which wifey readily reciprocated.

“Hello, Ma’am” the little one began. “Going to buy jewellery, eh…!” he grinned naughtily.

“Yes, my dear…” Wifey was extremely courteous. “What’s your name, kiddo?” I readied myself to play the perfect spectator.

“Arman, Ma’am.” He must have been all of ten, I thought. “That’s my mother; she has just gone to the supermarket adjacent. And I am waiting for her here…” He pointed out in the direction of the market.

“Did you visit the jewellery store, Beta?” He looked a trifle surprised, “I actually did. Mumma presented this lovely ring to me” He proudly showed off his finger with a tiny gold ring around it. I looked very, very happy.

“Lovely. Lovely. But you should be careful not to be going around showing it to strangers, my child…” Wifey’s voice trailed off and I could sense concern.

‘I know I should be careful. But I knew I could trust you, so I showed it to you, Ma’am.” He was full of innocence. When was the last time I had seen such innocence, I wondered.

Wifey sensed the moment of pride and asked the kid, “Tell me, do you like jewellery?”. “Yes, but only when it is buying jewels for my sister,” His face lit up.

“And do you know anything about jewellery?” Wifey appeared a trifle pushy. “Not much. Just that there are five basic tools that are used for making jewellery,” he fiddled with his ring in the most childish manner as if he were running a cloth over it. “And which are they?” Wifey straightened her nose.

“Wire-cutters, crimp tools, flat-nosed pliers, chain-nosed pliers and round-nosed pliers,” he answered without looking up.

I could sense the lager of competition brewing; this sure was interesting. This little kid!!!

And then, Arman was on a roll… “Wire-cutters are used as tools when you try to cut head-pins and also the wire used to cord jewellery. The cutter’s flat side is always kept close to the work so that the cut is very close. And Crimp tools are used when one needs to clasp the end of the beading wire. Also, when you need to hold beads in designs where we can see the wire between beaded sections…” I was beginning to get impressed with this little competitor. Wifey, bemused by the sudden outflow of knowledge from this unassuming kid, ventured further. “Go on, child. Sounds good…!”

“Flat-nosed pillars do not possess a tapering tip but instead, are flat and this helps to grasp the jewellery wire. In case of Chain-nosed pliers, the inner portion is flat and this is to grip the wire. They are used for getting into small areas since they taper towards the end and do not have ridges.”

I was stymied. Quietly, I leaned against the railing outside the store in a bid to control my growing adulation for this wonderkid. Looking towards wifey, I tried to check her countenance. She was carrying on the conversation in her imperious best; just that her otherwise supposed listener had now taken charge.

“When one needs to make coils or twists, you should use round-nosed pliers which are rounded and are used for making loops. The tips of the plier taper towards the end and it is here that you can, while working, place your wire along the tip to get the size of coil you want.”

“And how do you know all this? Do you use them?” Wifey fired two shots concurrently. Arman, composed as ever, smiled. “Well, Of course yes!”

Confused, wifey continued her fire. “And where do you use them?”

“In the shop.” He fiddled with his ring again. And quickly turned to leave.

“Wait!” Wifey needed answers before the kid left.

“Excuse me! That’s Arman, my son. I hope he hasn’t played a prank on you…” The suave, pretty lady with a touch of elegance smiled. “No, he hasn’t. Instead, he just shared some knowledge…” For once, wifey was interrupted. “With his knowledge of jewellery?” Now it was wifey’s turn to look stunned.

“This jewellery showroom belongs to us. And Arman, from a young age, has been harbouring dreams to become a jewellery designer. And he has the skills too…!”

We were never in doubt


I watched her staring at her ring. Often, I had felt that the ring I had slipped around her finger was plain and simple. Maybe I could have waited for a while before the altar visit. But we were in a hurry and wanted to get it done before the eruptions from close volcanoes could spew ash and heat and cause disruption. That was so long ago…

She was pretty. Very pretty. But she never accepted this. Her only statement, whenever I would express this would be, “Jewellery makes a woman beautiful. And elegant.” I wanted to, when the moment beckoned, get clarity on this. I waited.

We sat sipping piping hot tea. She, in her usual chirpy self, tweeted anecdotes on my (lack of) fashion sense to which I was prompt in responding, “You have to be a man to understand a man’s taste, honey…” my voice trailed off the moment I pre-empted what was coming. “O! really? So tell me something about a man’s taste, dear” The last word had traces of surreal magnanimity; maybe I felt so.

“A man loves his clothes.” I knew I wasn’t going far on this. And I knew the conclusion too. But now that I had already entered the ring, I couldn’t retreat. “Yes, every man sure does. But tell me, do clothes define you men…?” she was crisp. “Of course, they do, my dear. But not just clothes….” I quickly returned the barb but she interrupted.

“Then what else..?” she could catch a fly with her eyes closed.

“Forget that; you tell me what pleases a woman apart from her man and her family…” I had completed the sentence even before I had the courage to say it. And I braced for impact. The answer would, as usual, impress me more than before. I was sure of her. She had never let me down with her scrutiny and analysis each time I presented her the opportunity to.

‘It isn’t really difficult to put in simple words, my dear” she adjusted her position to make herself more comfortable. And continued in her inimitable style, “Jewellery.”

“Jewellery? Is that it?” I sought clarity. “What about jewellery? And how can you be so sure?”

She was as cool as she could be. “A woman loves her jewellery. She takes pride in her collection of valuables. A woman loves to define her…” “This is generic, honey,” I interrupted.

“Wait. Allow me to complete. Hold your senses.” She was upright and her voice, clear.

“Jewellery adorned is a sign of class. A woman, whatever her background, loves to showcase her class. She is her own master in defining elegance. Every woman loves her personality. And her persona. She seldom knowingly lets herself down when it comes to grace.” I agreed. And nodded.

“A woman, with her jewellery, feels valuable. She carries the power of richness. And the jewellery needn’t be one of quantum…” I knew the hint, could have avoided it but as always, I blurted out, “Come, on, jewellery size is also a factor which determines the worth of it!”

“Haha,” she was quick to quip in, “That is for the poster boys. Not for us women. Show me one photo in which a woman…” “Okay, I get it.” I had to cut her off. Visuals of banners and hoardings of men, who called themselves leaders, draped in extravagant jewellery swarmed inside me. But how right she is, I thought. But she was on a roll…

“For a woman, her jewellery is an expression. It is an art of depicting her presence, her beauty. The feeling of wearing a precious necklace is one that can never be delineated. With millions of designs around, every woman still feels her necklace is unique and one-of-its-kind. And that feeling is sublime,” I was beginning to enjoy my interest in her choice of words. And the reverential respect she was attributing to each one…

“But people also prefer fashion jewellery, dear,” I tried a spin. “See dear, it is a personal taste. But it is the taste for jewellery which makes a woman the person she is. Her penchant for jewellery is a tribute to the skill and tedious work undertaken by the artisans and craftsmen who are the unsung heroes. Her love for jewellery is a eulogy to the entire metamorphosis of raw, precious metal to fine jewellery. It is respecting the science behind the entire conversion,” she was now nearly unstoppable. I was in mute mode, but in awe.

“Go on, am listening,” My voice was soft. I quite didn’t want to ruffle the flow. I remembered my mother and her taste for jewellery. Simple yet modish. Her wedding ring, which she so amorously pampered, was one that had a diamond majestically placed in a design that perhaps was exclusively for her finger. My mother looked radiant with that ring. And her necklace was one that made her perhaps the prettiest woman I knew then. It was a simple vintage-inspired piece of fine jewellery, lustrous and of heirloom quality. It was..” I was interrupted.

“Jewellery has nothing really to do with just the wealthy, you know,” She was unperturbed by my sudden stillness. “Every woman pays a price for that jewellery piece she feels is the best for her; that piece which will be an ode to her façade and guise. For a woman, her jewellery is her family.”

“And for a man?” I meekly asked. The moment had come for me to make a statement; I could find none, though.

“Well, you have to be a man to understand a man’s taste, honey,” she smiled. “Or do you want the woman to tell her man about his taste, too…?” I found myself smiling too.

And that started our discussion on this. And well, it was just the beginning.

Part One…. You can very well say!

Indian Government’s policies towards the Gem & Jewellery Sector and the way forward…

The Gem & Jewellery industry involves the following:

  • High foreign exchange
  • High value of transactions on gold & precious stones imports
This gives possibilities of illegitimate transactions and illegal dealings and there is often the sword of money-laundering hovering over. It is therefore, very crucial for the government, alongwith with the country’s premier financial institution, RBI, to impose restrictions to avoid and eliminate any form of businesses that may affect the stability of the Indian rupee. 

Government Policies which were laid down for the Gem & Jewellery Industry in sequential order:

  • January 21, 2013: Increase in import duty on gold and platinum from 4% to 6%
  • May 13, 2013: RBI restricted the import of gold on consignment basis
  • May 27, 2013: RBI prohibited advances granted by NBFCs for the purchase of gold in any form, including primary gold, gold bullion, gold jewellery, gold coins, units of gold Exchange Traded Funds (ETF) and units of gold mutual funds
  • June 4, 2013:
    • Government of India increased the import duty on gold and platinum from 6% to 8%
    • RBI directed that all Letters of Credit (LC) to be opened by Nominated Banks/Agencies for the import of gold under all categories will be only on 100% cash margin basis
  • July 22, 2013:
    • Guidelines issued in May and June 2013 were withdrawn
    • Introduction of 20/80 scheme: It was directed that nominated banks/agencies to ensure 20% of imported quantity of gold to be made available for exporters.
    • RBI also asked banks and credit card companies to discontinue the EMI option for online jewellery purchase.
  • August 13, 2013: Government of India increased the import duty on gold and platinum from 8% to 10%
  • August 14, 2013
    • RBI again prohibited Gold-on-lease after withdrawing the ban in July 2013
    • Prohibition of imports of gold coins and medallions
    • Further, it was directed that, gold will be made available to only jewellers/bullion dealers/banks involved in gold deposit scheme after upfront payment of cash
  • September 18, 2013: Government of India increased the import duty on gold jewellery from 10% to 15%.
  • March 19, 2014: RBI eased gold import norms by allowing five domestic private banks – HDFC Bank, Axis Bank, Kotak Mahindra Bank, Indusind Bank and YES Bank to import gold in the country.
  • April 1, 2014: RBI lifted restrictions on a number of mines abroad, to which advance remittances can be extended for imports of rough diamonds. Banks were allowed to have their own discretion to extend advance remittance to Indian importers in favour of global miners.
  • May 21, 2014: RBI further eased gold import norms by allowing Star trading houses/premier trading houses (STH/PTH), registered as nominated agencies by the Director General of Foreign Trade (DGFT), to import gold under 20/80 scheme.
  • May 21, 2014: Gem & Jewellery players were allowed to avail Gold Metal Loan (GML), thereby enabling procurement of gold on lease basis.
  • November 28, 2014: Withdrawal of the 80/20 import rule
  • Feb 18, 2015: RBI lifts ban on import of gold coins, medallions by banks & trading houses. RBI allowed banks to give gold on loan to jewellers.
  • September 15, 2015: RBI introduces gold monetization scheme.
  • January 01, 2016: The central government has made it a must to quote the permanent account number (PAN) for all transactions above Rs.2 lakh.
  • April 01, 2016: The government imposes 1% of excise duty on jewellery manufacturing.
  • July 01, 2017: GST rate of 3% applied to gold and precious metals.
  • February 01, 2018: Government of India makes e-Way Bill mandatory for all movement of goods above INR 50,000/- within the country but exempts Gem & Jewellery from it.